
Agent Update Memo — March 2026
Below you will find new Medicare training and information both from Senior Marketing Specialists and the insurance industry as a whole. This information will be updated throughout the month.
Last Edited: 03/30/2026
Senior Marketing Specialists Updates
- The office will be closed April 3 for Good Friday.
Now that AEP is over, let’s talk IntegrityCONNECT! Get a training on the books to talk through how to utilize it.
Reach out to us on how we can help support and fuel your growth in 2026!
Are annuities an interest for you in 2026? Call our team today to ask how we can help!
Have clients concerned about Plan N Copays and potential out-of-pocket expenses? Download our Fillable Plan N Information Sheet!
- IntegrityCONNECT: Key Features – April 2, 2026 at 2 PM CST
- Mechanics of High Deductible Plan G – April 14, 2026 at 10 AM CST
- Why Agents Are Choosing Devoted – April 16, 2026 at 1:30 PM CST
- Introducing The Senior Market Signal – April 28, 2026 at 1 PM CST
Industry Updates
- The American Medical Association (AMA): Medicare telehealth coverage renewed for two years
- Fierce Healthcare: Amazon launches health AI agent on its website, expands free virtual care to 200M Prime members
- Fierce Healthcare: Community Health System selling 4 Arkansas hospitals to Freeman Health System for $112M
- Fierce Healthcare: CMS final rule aims to axe the fax machine, phase out paper mailing
- Fierce Healthcare: Give and take: Federal rural health funding could trigger service cuts
- Fierce Healthcare: KFF: A look at Part D enrollment trends for 2026
- Fierce Healthcare: Oral GLP-1s, COVID preventatives: 3 more drugs in the pipeline, Optum says payers should watch
- Fierce Healthcare: ViVE 2026: GoodRx launches direct-to-employer platform aimed at lowering drug costs
- Healthcare Dive: Medicare Advantage growth decelerates as insurers shed members for 2026
- CMS MBI Reissued (see image below).
Carrier Updates
AFLAC
- Rate increases in March: AL, AZ, FL, GA, ID, IL, IN, KS, MD, MO, NC, OK, TX
- Rate increases in April: IA, LA, MI, NV, OH, OR, SC, SD, TN, VT, WI, WV
CIGNA
- Cigna Supp is requiring separate contract for individuals under agency.
- Cigna MA/PDP: Member News – HealthSpring ID cards have been issued to prior members and are now being issued to new ones.
DEVOTED
- Devoted Health is officially the 8th largest MA carrier by membership as of February 2026.
- Devoted has announced new expansion states! Counties and county expansion within existing footprint are both TBD.
HUMANA
- Effective for applications signed March 26, 2026 and after, Humana will transition from the Enhanced Household Discount (EHHD) to the Household Discount (HHD) in the following states: GA, IL, KY, OK, and PA.
- As of April 1, 2026, Humana is decommissioning 72 MA/MAPD plans. Reach out to learn more!
- More non-commissionable plans.
- Pro-rating New to Medicare business based upon when you enroll them.
MEDICO
- Starting April 1, Medico will add a pop up for a GI critical illness policy when you underwrite a Med Supp. This will make cross-selling easier than ever before!
- Medico Med Supp rate changes coming May 1. Will be a 2% reduction!
MUTUAL OF OMAHA
- The 2027 Sales Trip is to Prague! Click here for details.
- Mutual of Omaha will be increasing their underwritten bonus to $250 per app in some states! View the flyer here.
- HIP will be expanding into more states! Reach out if you need to confirm state footprint.
- HIP Bonus: $30 per app from March 15 – May 31!
UHC
- More states have been rolling out for UHC/AARP rate increases. Still haven’t seen Missouri yet! If you haven’t heard about your state either, please reach out to us!
All contracted Agents receive FREE access to SMS-University, the industry’s most trusted, comprehensive online training platform, featuring numerous training modules, white-papers, and clear, concise education tools.
Sources:
cited in article
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