There’s a lot of planning that goes into AEP preparation during the winter and spring months, but it’s not enough if marketers and sales managers don’t “take the temperature” of seniors before executing their AEP strategy. The Deft Research AEP Gut Check Study allows us to do just that by acting as a “Pre-AEP” report for the 2025 benefit year. Deft assess seniors’ pain points, service failures, and their experience of buyer’s remorse during the summer months. Knowing what seniors are seeking to improve with their Medicare coverage allows marketers and sales professionals to connect with seniors — and improves their approach during the fall selling period.