What happens when leads don’t convert?
Not every lead will become a client. In fact, if you’re converting 25% of cold leads (non-referrals), then you’re doing well.
So, what do you do with the other 75+% that don’t convert to clients? You SAVE EVERY LEAD.
Why would you save every lead? While those individuals may not have a need when you met with them, that does not mean they will never have a need. Situations, coverage, and other changes may prompt them to change coverage. If you’ve already spent some time with them, building rapport and trust, don’t let that go to waste just because they weren’t ready yet.