- Home
- Seminars & Events
Seminars can be one of the most daunting marketing activities an agent can do.
They can also be the most successful.
Depending on the goal of your seminar or what topic you think will do the best in the setting and community you’ve chosen, Senior Marketing Specialists has pre-built, compliant seminars and tools you can use to hold your event. Click the topic below to download the presentation, notes, and collateral material for each seminar. Let Senior Marketing Specialists help make your next Medicare seminar your most successful yet.
Considering the many items needed to hold a seminar, here are some prep ideas and notes for you to insure your presentation runs smoothly.
Visuals
Make sure you have all necessary cables, power supplies, etc. with you.
Power strip and Extension Cord
Tip: Some older facilities may have only 2 prong outlets, so stop at your local hardware store and pick up an adapter just in case. Make sure you have all necessary cables, power supplies, etc. with you.
Print outs and
Hand outs
Pens and Notepads
These are also great to place at the seats where you would like people to sit down. Possibly add a business card there as well so they have your name in front of them.
TIP: If you are using generic note pads, you can always place a label on the top of the notepad with your contact info. Just print your info on a return mail label and placed it on the top of the pad.
Bring Water
for yourself
Bring your
own questions
Have Fun and
Tell Stories
According to authors Chip & Dan Heath, 63% of attendees remember stories, only 5% remember statistics. Tell a story when you want to emphasize a point and people will remember. The most memorable part of many presentation is the last 5 minutes. End with enthusiasm!
Ideas of where
to present
- Libraries
- Low Income Housing | Trailer Park Communities
- 55+ Communities
- Senior Centers | Agencies on Aging
- College Campuses
- Religious Organizations | Churches
- Gyms | Community Centers
Who to Network with & Offer Seminar Services to
- Pharmacists | Doctors | Dentists | Specialists
- Lawyers | Elder law Attorneys
- Real estate agents | Tax professionals | CPAs
- P&C Agents | Financial Advisors
- Dietitians | Personal Trainers | Physical Therapists
In addition to seminars, where you are actually teaching consumers about a topic, many agents have great success holding Client Appreciation Events.
Invite your clients and tell them to bring a friend.
Here are some of our favorite ways to have a fun and successful appreciation event.
Table Goodies and Free Stuff With Your Brand or Logo
- Travel Tissues or Hand Sanitizer
- Ink Pens
- Candy and Snacks
- Business Cards
- Brochure on You or Your Agency
- CMS/Medicare Informational Pieces (leave your brand off)
- Carrier Brochures (leave your brand off)
Holding a Raffles or Drawings
- Gift Cards to Local Restaurants
- Grocery Gift Card
- Oil Change Voucher
- Children’s Bicycle or Tricycle with Tassels
- Free Membership to Local Gym
Tip: Sometimes you can get local businesses to donate items to get their name out in the community as well. Don’t feel bad asking. The worst they can do is say no.
Other Fun Event Ideas to Gain Referrals
Send out an invite to your clients and ask them to bring a friend. Invite all your local networking connections as well..
- Picnics at the Local Park
- Open Houses with Refreshments
- Movie Nights
- Sponsoring Other Community Events
- Sponsor or Hold a Bingo or Bowling Tournament or Game
- Free Car Wash Day for Clients
Even if it’s just a fun event, make sure there is an information table with your info available.