Four Referral Partners to Build Into Your Network

Written by Will Pierce

When breaking into the Medicare insurance space, it can feel overwhelming to get started and you may not know where to start. Here at Senior Marketing Specialists, we recommend starting to build your network and to develop those valuable referral partners. 

Below you’ll find four suggested referral partners to build into your network, and one that’s a bit unconventional!

Local Pharmacies

A local pharmacy can be a great relationship to start your Medicare career with. The drug benefit portion of a client’s plan is one of their most utilized benefits, so they likely see their pharmacist a lot. If you have a clear value add for their members, and they feel like you’ll talk up their pharmacy, it’s a win-win!

Financial Advisors

There’s a lot of intricacies to doing Medicare and when dealing with finances. You don’t want to pretend to be a financial advisor, or an expert on their retirement income, and most financial advisors don’t want to be Medicare insurance experts!

Employers or HR Managers

If an employer offers group insurance coverage or benefits for their employees, the rates they pay for those employees once they start aging and become Medicare eligible start to increase. Human resource managers aren’t Medicare experts and are happy to outsource that conversation to a trusted source. This could potentially save the employer some premiums in the long-run! Check out our HR Guide for some additional information.

Hair Salon or Barbershop

I mentioned that we’d get an unconventional one, and here we are! When you’re getting your hair cut, what do you do? You chit-chat! Most consumers are pretty consistent with who they let cut their hair, and if you can build a relationship with them it can be a great way to stay in front of prospects in the area. Try placing some of your business cards at the establishment!

When getting started on building these relationships, begin by joining other spheres of influence in your community, such as your local Chamber of Commerce! Chamber events are a great way to meet people in the community, outside of meeting at organic events. You can stop by their offices, send an email, or call them. I recommend when sending these introduction emails to clearly state your value add and provide a resource, if possible.

For example, if you’re trying to network with financial advisors, it’s a great reminder to them that their clients are safe with you. You won’t try to cross-market their financial business, and will leave that in the hands of your trusted referral partner.

Have questions? Give us a call today at (800) 689-2800!

All contracted Agents receive FREE access to SMS-University, the industry’s most trusted, comprehensive online training platform, featuring numerous training modules, white-papers, and clear, concise education tools.

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