Tips for Selling Cancer Insurance
Tips for Selling Cancer Insurance
Written by William Pierce
Cancer insurance is one of the best tools to cross sell to new clients and to your current book of business. What are successful agents doing to sell more cancer insurance? Below are three tips!
Identify the Ideal Client
No insurance product is a one-size-fits-all coverage, and cancer insurance is no different. So how do you identify your ideal clients?
- Does your client have a higher risk of developing cancer?
- Do they use tobacco?
- Do they have a family history involving cancer?
- Do they spend lots of time in the sun?
- Does your client know someone who has dealt with cancer?
Mention Cancer Frequently in Conversations
Selling insurance isn’t always easy. Appointments often lead to tough conversations with clients and prospects alike. Some products, like life insurance and cancer insurance, make us think about our own morality at times. Below are some questions you can use to help guide your client more gently into the conversation regarding cancer insurance.
- Do you know someone who has been diagnosed with cancer?
- This is a time where you could share your own personal story if you have one.
- Try discussing how having a cancer policy could have impacted your personal story.
- How would your family pay for bills if you were diagnosed with cancer?
- This is a great time to remind them how the benefits from these policies can be used for anything — not just medical bills! Your everyday expenses won’t wait for you to get better. A cancer insurance policy can handle your mortage or rent, utility bills, groceries, or travel expenses for treatment while you .
Show the Need
You’ve identified an ideal client and brought cancer insurance into the conversation, but how can you show the need for cancer insurance?
- Show them the facts!
- 87% of all cancer diagnoses are individuals 50 years or older.
- 60% of total cancer costs are non-medical expenses.
- Many treatments, prescriptions, and costs are not covered by original Medicare.
- Utilize the resources on our CARE Initiative webpage!
CANCER INSURANCE, AWARENESS, RESOURCES, & EDUCATION.
Our CARE Initiative raises awareness about the impact of a cancer diagnosis, providing resources to you as the agent and to clients who might receive this devastating diagnosis. CARE is about more than just selling cancer insurance.
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