Agent Update Memo — April 2024

Below you will find new Medicare training and information both from Senior Marketing Specialists and the insurance industry as a whole.

Senior Marketing Specialists Updates

  • Order some fresh Wi-Fi signs for your office! Several styles to choose from and it’s free for contracted agents!

  • 1 in 3 women and 1 in 2 men will get cancer in their lifetime. Are you protecting your clients from this financial risk? Here are Cancer Resources to get you started.


Industry Updates

  • The CMS Final Rule should come out in April. All updates to compliance will be listed in our Compliance Corner.
  • Join us at MedicareCon! Use code SMS25 for a discount when you register.

  • It’s SEP Season! Take advantage of some of these SEPs:

Carrier Updates

Expect double digit Medicare Supplement Increases across the board. Make sure you are discussing Plan N with your clients as an alternative.


  • Prepare for AEP by contracting with Devoted now, but certify later.

    • Devoted Health’s MA plan is coming to even more states in 2025, including: Arkansas, Georgia, Indiana, Kentucky, Missouri, Mississippi, Washington, and Wisconsin.


  • Getting questions about Long Term Care? Some agents have been pivoting to the Aetna Recovery Care product as traditional LTC is getting harder and harder to qualify for.

    • Aetna Supplemental Rate Decrease!

      • Effective May 1, 2024, we’re decreasing premium rates for the following ancillary plans in Colorado (for new and existing business):

        • Cancer and Heart Attack or Stroke Plus (17% rate decrease)

        • Dental, Vision and Hearing (51% rate decrease)

        • Hospital Indemnity Flex (44% rate decrease)

Mutual of Omaha

  • Mutual of Omaha provides up to 5,000 mail drop pieces to their contracted agents for FREE every 6 months. Reach out to take advantage of this benefit.


  • UHC 2024 Re-Rate information is starting to come out for states! If you haven’t seen your state yet or aren’t sure if it’s out, let us know!

  • UHC has updated Jarvis: Now, when you log into Jarvis, agents can view electronic copies of your clients’ billing, underwriting*, and enrollment letters for AARP® Medicare Supplement Insurance Plans from UnitedHealthcare®.

  • UHC’s A20 program updates that allows for agencies to earn rewards based on individual solicitor agent production:

I embarked on a project to convert my individual production to an agency and add a down line agent. The team at SMS was extremely helpful and walked me through the whole process. They also kept track of all the open contracting issues and continued to follow up until everything was finalized. Outstanding customer service.

~Linda D.

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