Guide to Doing an Every Door Direct Mail (EDDM) Campaign
Guide to Doing an Every Door Direct Mail (EDDM) Campaign
Written by William Pierce
Have you heard of Every Door Direct Mail (EDDM)? EDDM is a great way to promote your business! This can be everything from notifying an area if you move office locations, open an office, or if you’re simply just getting your brand out there.
Setting up an EDDM campaign can happen in 5 easy steps! EDDM campaigns require a minimum of 200 pieces, but can go up to 5,000 mail pieces a day per zip code. That’s a huge target audience!
1. Register or sign in to your USPS.com account.
- Ask your local print shop if you can use their existing EDDM account rather than setting up your own!
2. Select your audience.
- When you search in the EDDM tool using a zip code or a full address, you’ll see the neighborhoods that mail route would cover.
If you filter to your target demographic (Example: Ages 55-75), it can tell you a general demographic split along that mail route.
3. Design and print your mail piece.
This is where the fun begins! You can hire a graphic designer, or design your pieces yourself. When thinking of the design, recall the flyers and postcards you get in your mailbox every day. What makes certain ones stand out from others?
Contact your local print shops and see where you can get the best rates. The good news with EDDM is that you don’t need envelopes!
4. Choose your drop off date.
While going through the EDDM process, you’ll select the date you want to drop your mailers off at your local post office. This will allow you to be selective, so you can avoid holidays and times you’re out of the office.
5. Drop off your mailings!
After you’ve printed your mail pieces, and bundled your mailers (50-100 pieces per bundle), it’s time to take them to the selected post office and get it in the mail!
Once mailings are dropped off, you’ve completed the process! An EDDM mailer runs about $0.19 per mailer (printing fees not included). That is a very good deal when looking at current postage prices. EDDM may not be the type of marketing that makes your phone ring off the hook, but if you remain consistent with your branding and marketing, it can help keep your brand established in your target market!
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