As your business grows and evolves, sometimes your brand evolves with it. While this is a sign of success, sometimes it leaves behind hints of your older brand behind. This could be your old logo on a flyer or your old color scheme in the building signage. These things can be easy to miss since you look at them everyday, but it’s important to have consistent branding across every aspect of your business. To help you make sure your brand is up-to-date everywhere, we put together a checklist. Please use the provided resources and our knowledgeable team to get your branding where you want it to be!


Step One: Establish…

  • Business Name
  • Logo
  • Fonts
  • Colors
  • Language and Image Style
  • Tagline

Use Our 6 Important Brand Elements blog post to help you nail down the above items.


Step Two: Check 

Make sure these pieces of your business all contain the necessary and most current brand elements.

Marketing Materials

  • Business Cards
  • Flyers
  • Brochures
  • Promotional Items
  • Advertisements
  • Newsletters

If you find your marketing pieces are all over the board, the easiest way to start fresh is with the Senior Marketing Specialists Agent Marketing Portfolio (AMP) program. Our professionally designed line was created with you in mind. Customize the AMP pieces with your name, information, logo or head shot and all in your choice of color.


  • Website
  • Email Signatures
  • Social Media
  • Voicemail
  • Google Listing

You want to have a consistent message across your online platforms. This means having your logo present in all social media, using the same colors on each site, and making sure your language and image style are the same.


  • Building Signage
  • Reception Area
  • Presentations
  • Return Address Labels
  • Stationary
  • Logo’d Clothing

Your office space is just as much an extension of your brand as what you put online and on your marketing material. Take measures to make your brand palpable and apparent in your waiting area and office.


Step Three: Make Them Match

If your branding isn’t consistent, use Senior Marketing Specialists to help!


For additional branding help, contracts, and more, call (800) 689-2800!

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