Check out the training below to get yourself started on the right track.

Part 1:

Part 1 of the training serious will walk you through creating your brand, working through what is important to include, where, and how.  To get started, download the SMS workbook; Social Media for Agents. This workbook, originally created as part of the SMS Sales Summit, will help you begin your branding process.  Have this workbook handy as you watch part one of our Social Media training below.

Part 2:

Now that you have your basic brand created, the second step is to tell the world.  In part 2 of our training we will explore two popular social media platforms and how to effectively market yourself.

• Watch the video series “Building Your Online Presence” on SMS University.

• A great place to find ready to use content for your website, social media, or blog is the News section of the SMS Webpage (https://smsteam.net/newsfeed/). Our marketing team regularly create media kits about relevant health topics that are ready to share via your online method of choice. Just a few examples of the media kits available are a Stress Awareness Media Kit, Kidney Health Media Kit, Heart Health Awareness Kit, and a Breast Cancer Media Kit. New kits are posted on a regular basis, so check back on the News page often.

  Be sure to check out some of our other helpful articles on social media.

  The 5 Stages of Social Media Marketing

  10 Reasons Social Media Marketing is Important

  Other resources available for social media content:

  • Purchase and download the talkingMEDICARE ebook, authored by Dan Mangus, Vice President of Sales at Senior Marketing Specialists.
  • The Medicare Café newsletter archives are full of relevant content. This information was created with the agent in mind as the main audience, but can easily be adapted to client/consumer facing information and posts.
  • Setting yourself up to receive Google Alerts is a great way to get content and ideas delivered straight to your inbox. You pick the topics, and any major news that happens will be sent to you so recucle and use for website blogs, social media posts, and more. Register at google.com/alerts.